Mon Tissu Africain, an E-commerce website from France, embarked on its journey from the ground up. Specializing in the sale of genuine African fabrics, the company primarily targets the French market. With a commitment to authenticity and quality, Mon Tissu Africain serves as a gateway for customers seeking unique and traditional African textiles.

Beginning as a small-scale venture, Mon Tissu Africain has faced the challenge of establishing its presence without any online platform or social media channels. Through its online platform, Mon Tissu Africain aims to promote African culture and craftsmanship while providing customers access to a wide array of high-quality fabrics.

As a digital agency, we were approached by Mon Tissu Africain, a company that had never established a digital presence before, to build everything from scratch. Meeting this challenge head-on, we strategized on enhancing the online shopping experience, driving more website traffic through effective SEO and content strategies, and promoting meaningful social media engagement.

• Increase online sales by 15% in 6 months.

• Increase website traffic by 50% in 3 months.

• Increase social media engagement by 20% in 6 months.

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Branding

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We undertook a comprehensive makeover of Mon Tissu Africain's brand identity. We aimed to resonate deeply with their target audience by crafting a new logo and visual elements. Our goal was to authentically communicate the richness and vibrancy of African culture, ensuring that every aspect of their brand reflected their unique identity.

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Website Design

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Recognizing the pivotal role of a functional and visually appealing website, we completely redesigned Mon Tissu Africain's online platform. Leveraging Shopify, we created a user-friendly interface that showcased their diverse range of products and simplified the ordering process for customers. Our meticulous attention to detail ensures a seamless browsing and purchasing experience, enhancing customer satisfaction and retention.

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Search Engine Optimization (SEO)

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To elevate Mon Tissu Africain's online visibility and drive organic traffic, we formulated and executed a robust SEO strategy. We facilitated their ascent in search engine rankings through strategic keyword optimization, content enhancements, and technical optimizations. This increased exposure to potential customers, translating into higher website traffic and improved conversion rates.

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Social Media

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Understanding the influential role of social media in today's digital landscape, we devised a tailored social media approach for Mon Tissu Africain. We strengthened their presence across platforms such as Facebook and Instagram by curating compelling content, fostering community engagement, and deploying targeted advertising campaigns. Our efforts aimed to forge deeper connections with their audience, driving brand awareness and loyalty.

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In just three months, significant milestones were achieved for the client:

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• Massive Increase in Website Traffic: Within just 3 months, we witnessed an astounding 150% surge in website visitors. That's a significant boost in online visibility!

• Sales Soared: Our strategies drove a remarkable 307% increase in online sales within the same timeframe. This surge in sales demonstrates tangible success!

• Dominating Search Engine Results: Within 6 months, Mon Tissu Africain secured top 3 rankings for 10 crucial keywords, solidifying their position in search engine results. This prime visibility ensures maximum exposure to potential customers.

• Exceeded Sales Target: Achieving a sales target of 100k within 6 months exceeded expectations, showcasing the effectiveness of our digital initiatives.

• Social Media Engagement Flourished: Social media engagement and follower count experienced a substantial 279% increase within just 2 months. This boosted engagement signifies strong connections with the audience and lays the groundwork for continued growth and success.

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Overall, these results highlight substantial growth and success for Mon Tissu Africain, establishing them as a leading player in the online marketplace.