Hailing from the vibrant city of Melbourne, SkipKo is a renowned provider of premium skip bin services. Their innovative approach is revolutionising waste management and bringing a massive difference.

SkipKo offers high-quality skip bins at competitive prices as they understand the importance of affordability. They cater to the diverse needs of individuals and businesses across Melbourne with their efficient approach to waste management.

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Before working with The Unbeatable Agency, SkipKo's primary challenge was to boost revenue. Despite using innovative and efficient solutions for recycling waste, they could not develop a robust strategy to increase their revenue as they were within a highly competitive market. SkipKo wanted to be different from its competitors, which could help it stand out in the industry. It was challenging for them to capture the market share with numerous players competing for attention.

• Develop a new SEO website
• Increase online sales by 20% in 3 months
• Improve user experience and website performance
• Optimise paid media spending and improve keyword targeting and performance
• Rank in the top 3 for 5 low-competition transactional keywords in 6 months (YOY)
• Leverage a multi-channel strategy to target users throughout their customer journey

SkipKo came to us for SEO, website design, and to get more traffic through Google Ads. After careful and thorough research, we designed a comprehensive strategy to improve their search engine visibility, website engagement, and conversions. Here's what we did:

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Search Engine Optimisation (SEO) 

We deployed a comprehensive SEO strategy to improve SkipKo's online visibility and organic search engine ranking. We identified high-impact, industry-specific keywords that resonated with their target audience by conducting extensive, data-driven keyword research. By strategically aligning website content with our selected, high-impact keywords, we ensured SkipKo's online presence resonated strongly with user search intent.

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Website Design 

We created a brand new website for SkipKo through a well-researched design strategy. We achieved the goal of improving user experience, reinforcing brand identity, and driving more engagement.

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Google Ads Search Campaign

Through comprehensive analysis to identify targeted keywords, we crafted compelling ad copy and optimised targeting parameters. With continuous monitoring and refinement, the Google Ads search campaign effectively drove more targeted traffic to SkipKo's website. As a result, the site got increased visibility and conversions.

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SkipKo scaled from 0 to $14,313 per month

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3 months progress

• 37% increase in online skip sales
• 1,300 website traffic (97% increase)

4 months progress

• 7 transactional keywords positioned in the top 3 Google rankings
• 9 transactional keywords positioned in the top 10
• 13 transactional keywords positioned in the top 20

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